festive market; buoyant market at the start of a new year or season
A financial term referring to a market that rises at the beginning of a new year or a new fiscal period, often driven by celebratory sentiment and fresh investment.
The Tokyo market opened the new year with a festive rally.
A buoyant market is expected at the start of the new fiscal year.
ご祝儀 means 'congratulatory gift' or 'celebration'; ご祝儀相場 extends this celebratory feeling to a rising market at the start of a period.
相場 means 'market price' or 'market'; ご祝儀相場 is a specific type of market condition.
Compound of ご祝儀 (celebratory gift, celebration) and 相場 (market). The term likens an early-year market rise to the festive mood of giving celebratory gifts.