ゴールデンタイム
also: ゴールデン・タイム
Meanings
1
prime time; peak time
Refers to the television or radio time slot with the highest viewership/listenership, typically in the evening. A wasei-eigo term from 'golden time'; not used in English with this meaning.
wasei-eigo (Japanese-coined English), from golden time
This program is broadcast during prime time.
Advertising rates during prime time are high.
Usage patterns
- ゴールデンタイムに〈物〉を放送するto broadcast something during prime time
The drama was broadcast during prime time.
- ゴールデンタイムの番組a prime-time program
Competition for ratings among prime-time programs is fierce.
- ゴールデンタイムを狙うto aim for the prime-time slot
The new show was planned with an eye on landing a prime-time slot.