プライムタイム
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Meanings
1
prime time; peak TV viewing hours
A broadcasting and advertising term for the time slot when television or other media audiences are especially large; ゴールデンタイム is a common Japanese near-equivalent.
That drama is broadcast in prime time.
Prime-time advertising slots are expensive.
Usage patterns
- プライムタイムに〈物〉を放送するto broadcast something during prime time
That drama is scheduled to be broadcast during prime time.
- プライムタイムを狙うto target the prime time slot (for advertising, ratings, etc.)
The ad was designed to target the high-rated prime time slot.