シャワー効こう果か

noun

shower effect

A marketing theory: placing popular items on upper floors draws customers upward, and they browse lower floors on the way down, increasing overall sales. Compare 噴水効果 (fountain effect), which describes a similar flow from lower to upper floors.

See also: 噴水効果

• デパートでは、シャワー効こう果かを狙ねらって人にん気き商しょう品ひんを上うえの階かいに置おくことがある。

  Department stores sometimes place popular items on upper floors to take advantage of the shower effect.