パーソナライズ

noun, noun or participle which takes 'suru'

personalization

Refers to tailoring content, recommendations, or services to an individual user, especially in digital contexts like web pages, ads, and product suggestions. Often used as a noun or with する.

• このサイトはユーザーの閲えつ覧らん履り歴れきに基もとづいてパーソナライズされた広こう告こくを表ひょう示じする。

  This site displays personalized ads based on the user's browsing history.