プロダクトアウト

noun

product-out; product orientation

A business approach where a company focuses on its own products or technology rather than market needs. Often contrasted with マーケットイン (market-in).

wasei-eigo (Japanese-coined English), from product-out

See also: マーケットイン

• プロダクトアウトの発はっ想そうでは、良よいものを作つくれば売うれると考かんがえる。

  In a product-out mindset, one thinks that if you make a good product, it will sell.