noun
market-in; market orientation
Business concept of prioritizing customer needs and market preferences in product development, often contrasted with プロダクトアウト (product-out).
wasei-eigo (Japanese-coined English), from market-in
See also: プロダクトアウト
当社はマーケットインの考え方で商品を開発しています。
Our company develops products based on a market-in philosophy.
マーケットインとプロダクトアウトのバランスが重要だ。
A balance between market-in and product-out is important.