general consumers; ordinary consumers
Refers to the average, non-specialist consumer in economic or marketing contexts. Often contrasted with businesses or professional buyers.
This product was developed for general consumers.
We research the purchasing behavior of ordinary consumers.
消費者 simply means 'consumer' without the 'general/ordinary' nuance. 一般消費者 explicitly specifies the average, non-business consumer.
Compound of 一般 (general) and 消費者 (consumer).