不ふ当あたり

noun

failure; unpopularity; lack of success

Refers to something that does not go well, is not well received, or fails to gain popularity. Often used for events, products, or performances that flop.

• 新しん作さく映えい画がは不ふ当あたりに終おわった。

  The new movie ended up being a flop.

• あの店みせは不ふ当あたりで、すぐに閉へい店てんした。

  That shop was unpopular and closed down quickly.