failure; unpopularity; lack of success
Refers to something that does not go well, is not well received, or fails to gain popularity. Often used for events, products, or performances that flop.
The new movie ended up being a flop.
That shop was unpopular and closed down quickly.
Standard kanji spelling.
Variant spelling using the simplified okurigana form of 当たり.
Compound of 不 (fu, 'not') + 当たり (atari, 'hit, success'). The exact historical derivation is uncertain, but the word follows a common pattern of negating a noun with 不.