noun, noun or participle which takes 'suru'
price reduction; making cheaper
Refers to the act or process of lowering prices, often used in business or economic contexts. Can be used as a noun or with する to mean 'to reduce prices'.
競争が激しくなり、各社は製品の低価格化を進めている。
Competition has intensified, and each company is pushing forward with price reductions for their products.
This technology lowers manufacturing costs, making it possible to reduce the price of goods.