価か格かくの下か方ほう硬こう直ちょく性せい

noun

downward price rigidity

Economic term describing the tendency of prices not to fall easily, even when demand decreases.

• 不ふ況きょう下かでも価か格かくの下か方ほう硬こう直ちょく性せいが観かん察さつされる。

  Downward price rigidity is observed even during a recession.

• 価か格かくの下か方ほう硬こう直ちょく性せいは、メニューコストなどで説せつ明めいされることが多おおい。

  Downward price rigidity is often explained by factors such as menu costs.