price hike; markup
Refers to raising a price above the original or standard level, often in commercial contexts.
We are considering a price hike for the product due to rising raw material costs.
この店は仕入れ値に少し値増しして売っている。
This store sells items with a small markup on the wholesale price.
Compound of 値 (price) and 増し (increase), from the verb 増す (to increase).