secondhand embarrassment; vicarious embarrassment
A psychological term for the embarrassment felt when observing someone else's awkward or embarrassing behavior. Often used in discussions of empathy and social cognition.
People who are prone to secondhand embarrassment have a hard time watching others fail.
あのスピーチは共感性羞恥を誘う内容だった。
That speech was the kind of content that induces vicarious embarrassment.