founding an enterprise and ensuring its lasting success
A yojijukugo (four-character idiom) that pairs the difficulty of starting a business with the challenge of sustaining it. Often used in business or historical contexts to emphasize that both creation and preservation are essential.
We must not forget the spirit of both founding an enterprise and ensuring its lasting success.
He spoke of the difficulty of starting a business and carrying it to lasting success.
A yojijukugo composed of 創業 (starting an enterprise) and 守成 (maintaining success). The exact historical origin is uncertain, but it reflects a classical Chinese-derived concept of balancing creation and preservation.