wholesale price; trade price
The price at which goods are sold by a wholesaler to a retailer, as opposed to the retail price (小売価格). Often used in business and economic contexts.
See also: 卸値 (おろしね)
What is the wholesale price of this product?
The difference between the wholesale price and the retail price is large.
Compound of 卸 (oroshi, 'wholesale') and 価格 (kakaku, 'price').