The price at which goods are sold in bulk to retailers or other businesses, as opposed to the retail price.
What is the wholesale price of this product?
To buy at the wholesale price, you need to order in large quantities.
Retail price, the price for end consumers, as opposed to 卸売り価格 which is for bulk business transactions.
A more casual or abbreviated term for wholesale price, often used in business contexts.
Compound of 卸売り (おろしうり, 'wholesale') and 価格 (かかく, 'price').