呼よばわり

noun, used as a suffix, noun or participle which takes 'suru'

calling someone (a name); branding (as); denouncing

Used as a suffix attached to a negative label (e.g., 泥棒, 嘘つき) to mean calling someone that name, often publicly or accusingly. Followed by する to form a verb.

• 彼かれは私わたしを泥どろ棒ぼう呼よばわりした。

  He called me a thief.

• そんなことをしたら嘘うそつき呼よばわりされるよ。

  If you do that, you'll be branded a liar.