noun
merchandising right
Legal and business term for the right to use a character, brand, or intellectual property on merchandise. Often used in licensing contexts.
アニメの商品化権を取得するには、著作権者との契約が必要だ。
To obtain the merchandising rights for an anime, a contract with the copyright holder is necessary.
このキャラクターの商品化権はすでに大手玩具メーカーが持っている。
The merchandising rights for this character are already held by a major toy manufacturer.