noun
attracting customers; drawing in customers
Refers to the act of attracting customers, often used in business contexts for promotions, events, or gimmicks.
あの店は客寄せのために毎週イベントを開いている。
That shop holds events every week to attract customers.
客寄せのパンダ作戦が成功した。
The panda strategy for drawing in customers was a success.