客きゃく寄よせパンダ

noun

star attraction; crowd puller; draw card

Refers to a person, animal, or thing used to attract customers or an audience, often in entertainment, retail, or events. The image comes from a panda at a zoo that draws visitors.

• あのアイドルは番ばん組ぐみの客きゃく寄よせパンダだ。

  That idol is the show's star attraction.

• 新しん店てんは有ゆう名めいシェフを客きゃく寄よせパンダにした。

  The new restaurant used a famous chef as a crowd puller.