客きゃく寄よせパンダ

noun

star attraction; crowd puller; draw card

Refers to a person, animal, or thing used to attract customers or an audience, often in entertainment, retail, or events. The image comes from a panda at a zoo that draws visitors.

• あのアイドルは番ばん組ぐみの客きゃく寄よせパンダだ。