trade name; store name; business name
Refers to the name under which a business operates, especially a sole proprietorship or small shop. Distinct from a registered company name (会社名).
祖父の店の屋号は「山田商店」です。
My grandfather's shop's trade name is 'Yamada Shoten'.
stage name; professional name
Used for performers, actors, and traditional artists. Similar to 芸名 but 屋号 can also refer to a family or troupe name in kabuki and other traditional arts.
歌舞伎役者は代々同じ屋号を名乗ることがある。
Kabuki actors sometimes carry on the same stage name for generations.
個人事業主は屋号で銀行口座を開設できる。
A sole proprietor can open a bank account under their trade name.
His stage name was inherited from his master.
屋号 refers to the name of a shop or traditional trade business, whereas 社名 is used specifically for incorporated companies.
Standard kanji spelling; used in news and common writing.
Rare alternate kanji spelling; 屋号 is overwhelmingly preferred.
Compound of 屋 (ya, 'shop' or 'house') and 号 (gō, 'name' or 'title'). The kanji 家 (ie, 'house/family') in the rare variant 家号 reflects the traditional association with a family business or artistic lineage.