屋や号ごう

noun

trade name; store name; business name

Refers to the name under which a business operates, especially a sole proprietorship or small shop. Distinct from a registered company name (会社名).

• 祖そ父ふの店みせの屋や号ごうは「山やま田だ商しょう店てん」です。

  My grandfather's shop's trade name is 'Yamada Shoten'.

• 個こ人じん事じ業ぎょう主ぬしは屋や号ごうで銀ぎん行こう口こう座ざを開かい設せつできる。

  A sole proprietor can open a bank account under their trade name.

noun

stage name; professional name

Used for performers, actors, and traditional artists. Similar to 芸名 but 屋号 can also refer to a family or troupe name in kabuki and other traditional arts.

• 歌か舞ぶ伎き役やく者しゃは代だい々だい同おなじ屋や号ごうを名な乗のることがある。

  Kabuki actors sometimes carry on the same stage name for generations.

• 彼かれの屋や号ごうは師し匠しょうから受うけ継ついだものだ。

  His stage name was inherited from his master.