market withdrawal; pulling out of a market
Business term for a company ceasing operations or sales in a particular market, often due to strategic or financial reasons.
The company decided to withdraw from the overseas market.
After the announcement of the market withdrawal, the stock price fell.
撤退 is the general term for 'withdrawal' or 'pullout'; 市場撤退 specifically refers to withdrawal from a market.
市場参入 means 'market entry', the opposite of 市場撤退.
Compound of 市場 (market) and 撤退 (withdrawal).