market penetration
Business term referring to the extent to which a product or service is adopted in a target market, often used in marketing and strategy contexts.
We strengthened advertising to increase the market penetration of the new product.
The market penetration rate is still low, but there is plenty of room for growth.
市場占有率 (market share) refers to the percentage of total sales in a market held by one company, while 市場浸透 (market penetration) focuses on the degree of adoption of a product or service within a target market.
Compound of 市場 (market) and 浸透 (permeation, penetration). The term is a direct translation of the English business concept 'market penetration'.