popular; folksy; unpretentious; plebeian
Describes something that is accessible, down-to-earth, or characteristic of ordinary people rather than the elite. Often positive, but can carry a nuance of being common or unsophisticated depending on context.
His down-to-earth personality is the reason for his popularity.
This shop has a folksy atmosphere and is easy to drop into.
There are many unpretentious, working-class diners in this town.
He has such a down-to-earth personality that everyone likes him.
This restaurant's taste and prices are both down-to-earth and affordable.
Even after becoming famous, she still lives a modest, down-to-earth life.