catchphrase; slogan; tagline
Primarily used in advertising and marketing to refer to a memorable phrase that promotes a product or brand. Similar to キャッチフレーズ.
See also: キャッチフレーズ
The catchphrase for this product is 'Every day becomes more fun.'
広告の惹句を考えるのは難しい。
Coming up with an advertising slogan is difficult.