opinion survey; poll
A survey or poll conducted to gauge people's intentions, opinions, or preferences, often used in business, government, or research contexts.
We conducted an opinion survey about the new product.
The results of the residents' opinion poll were announced.
アンケート is a more general term for questionnaire or survey, while 意向調査 specifically focuses on intentions or opinions.
世論調査 is a public opinion poll, often political, while 意向調査 can be used for any group's intentions, including consumers or employees.
Compound of 意向 (intention, inclination) and 調査 (investigation, survey).