proposal-based selling; consultative sales
A sales approach where the seller identifies customer needs and proposes tailored solutions, rather than simply pushing products. Common in B2B contexts.
See also: 提案営業
Our company focuses on proposal-based selling.
In consultative sales, it's important to deeply understand the customer's challenges.
Often used interchangeably with 提案型営業, but 提案営業 can be slightly broader, sometimes referring to the act of making a sales proposal rather than the systematic approach.
Compound of 提案 (proposal) + 型 (type/style) + 営業 (sales/business). A modern business term with no obscure historical derivation.