有ゆう効こう需じゅ要ようゆうこうじゅようMeanings1nouneffective demandEconomics term referring to demand backed by purchasing power, as opposed to notional demand.不ふ況きょう時じには有ゆう効こう需じゅ要ようが不ふ足そくしがちだ。During a recession, effective demand tends to be insufficient.