本腰を入れる (ほんごしをいれる) Japanese meaning | KotomoraMeanings
1
expression, ichidan verb
to set about in earnest; to put one's back into; to make a strenuous effort
idiomatic expression
Idiomatic expression meaning to start doing something seriously and with full commitment, often after a period of hesitation or half-hearted effort.
会社は新製品の開発に本腰を入れ始めた。
The company has begun to put serious effort into developing the new product.