棚たな代だい

noun

shelf space rent; shelf space fee

A fee paid by a supplier to a retailer for the right to display products on store shelves. Common in retail and distribution contexts.

• 新しん商しょう品ひんを置おいてもらうために、棚たな代だいを支し払はらう必ひつ要ようがある。

  We need to pay a shelf space fee to get our new product placed on the shelves.

• スーパーに棚たな代だいを払はらって、目め立だつ場ば所しょに商しょう品ひんを並ならべてもらった。

  We paid shelf space rent to the supermarket and got our products displayed in a prominent spot.