Refers to newspapers, magazines, books, and other printed publications, often contrasted with digital or broadcast media.
Advertising spending on print media is decreasing year by year.
ほぼ同義だが、活字媒体は特に文字情報を中心とした印刷物を指す傾向がある。
活字 (movable type, printing type) + 媒体 (medium). A straightforward compound referring to printed media.