consumer advocacy; consumer activism
Refers to the movement or ideology that protects consumer rights, such as product safety and honest labeling. Often used in discussions of consumer protection policies.
See also: コンシューマリズム
From the standpoint of consumer advocacy, this labeling is insufficient.
consumer spending; high consumption
Focuses on the economic aspect of consumer behavior, emphasizing high levels of spending or the culture of consumption. Compare with コンシューマリズム sense 2.
See also: コンシューマリズム
Postwar consumer spending supported economic growth.