consumer acceptance
Business and marketing term referring to the degree to which consumers adopt or approve a product, service, or idea.
We need to investigate consumer acceptance of the new product.
If consumer acceptance is low, sales won't grow.
市場受容 (market acceptance) is broader, referring to acceptance by the market as a whole, while 消費者受容 focuses specifically on consumers.
Compound of 消費者 (consumer) and 受容 (acceptance). The exact historical derivation is uncertain; it is a modern business term.