noun, noun which may take the genitive case particle 'no'
pure and innocent type; wholesome image
Refers to celebrities, especially actresses and singers, who cultivate a pure, innocent, and wholesome public image. Often used in entertainment contexts.
She gained popularity as a pure and innocent type of actress.
It's tough to maintain a wholesome image.
Compound of 清純 (seijun, 'purity and innocence') and 派 (ha, 'faction' or 'type'). The exact origin is uncertain, but it likely emerged in Japanese media to categorize entertainers with a wholesome image.