Describes a state of wild excitement or fervor, often about a trend, event, or person. The suffix ぶり emphasizes the manner or degree of the enthusiasm.
The frenzy on the release day of the new game was incredible.
Seeing his enthusiasm, I realized he really loves that singer.
Standard spelling using the common suffix ぶり.
Alternate spelling using the kanji 振り for the suffix; less common but still seen.
Compound of 熱狂 (wild enthusiasm) and the suffix ぶり (manner, state). The suffix ぶり attaches to nouns to describe the way something is done or the state of something.