customer lifetime value; LTV
Business term for the total revenue a business can expect from a single customer account over the whole business relationship.
In marketing, increasing customer lifetime value is important.
This measure was designed to maximize customer lifetime value.
More explicit term for customer lifetime value; 生涯価値 is a shorter form used in business contexts.
Compound of 生涯 (lifetime) and 価値 (value), likely a calque from English 'lifetime value' used in business and marketing.