town revitalization; community renewal project
Refers to efforts to revive a town or local community, often through economic development, tourism, or cultural activities.
In this town, they hold a summer festival every year as part of the town revitalization efforts.
Young people are returning to their hometown and working on community renewal.
Most common spelling; uses kana for おこし, making it easy to read.
Kanji spelling using 興し, which carries the nuance of 'revitalizing' or 'promoting'.
Kanji spelling using 起こし, which literally means 'raising' or 'starting up'.
Compound of 町 (まち, 'town') and おこし, the nominalized form of 起こす (おこす, 'to raise, start up'). The spelling 興し is also used, carrying a nuance of 'revitalizing' or 'promoting'.