noun
town revitalization; community renewal project
Refers to efforts to revive a town or local community, often through economic development, tourism, or cultural activities.
この町では、町おこしの一環として毎年夏祭りを開催している。
In this town, they hold a summer festival every year as part of the town revitalization efforts.
若者が地元に戻って町おこしに取り組
Young people are returning to their hometown and working on community renewal.
Kanji spelling using 起こし, which literally means 'raising' or 'starting up'.
Compound of 町 (まち, 'town') and おこし, the nominalized form of 起こす (おこす, 'to raise, start up'). The spelling 興し is also used, carrying a nuance of 'revitalizing' or 'promoting'.