directly managed store
A store operated directly by the manufacturer or brand, as opposed to a franchise or distributor. Often contrasted with 代理店 (agency) or フランチャイズ店 (franchise).
See also: 直営店
This brand is sold only at directly managed stores.
Services may differ between directly managed stores and franchise outlets.
Synonym; 直営店舗 is slightly more formal or written, while 直営店 is common in everyday business contexts.
An agency or distributor; a store that sells on behalf of another company, not directly managed.
A franchise store; independently owned but operating under the brand's license, unlike a directly managed store.
Compound of 直営 (direct management) + 店舗 (store, shop).