perceived quality
A marketing and consumer behavior term referring to a customer's subjective assessment of a product's quality, as opposed to objective quality.
Perceived quality greatly influences brand image.
Consumers sometimes use price as a cue for perceived quality.
客観品質 refers to objective, measurable quality, while 知覚品質 is the consumer's subjective perception of quality.
Compound of 知覚 (perception) and 品質 (quality), likely a calque of the English marketing term 'perceived quality'.