知ち覚かく品ひん質しつ

noun

perceived quality

A marketing and consumer behavior term referring to a customer's subjective assessment of a product's quality, as opposed to objective quality.

• 知ち覚かく品ひん質しつはブランドイメージに大おおきく影えい響きょうする。

  Perceived quality greatly influences brand image.

• 消しょう費ひ者しゃは価か格かくを知ち覚かく品ひん質しつの手てがかりとして使つかうことがある。

  Consumers sometimes use price as a cue for perceived quality.