ゆるキャラ

noun

mascot character; costumed mascot

A cute, often slightly unsophisticated costumed mascot, typically created by local governments or organizations for PR and tourism promotion. The term is a trademark.

• この町まちのゆるキャラは、毎まい年としのお祭まつりで大だい人にん気きです。

  This town's mascot character is very popular at the annual festival.

• 新あたらしいゆるキャラのデザインを募ぼ集しゅうしています。

  We are accepting designs for a new mascot character.