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羊頭狗肉 (ようとうくにく, youtoukuniku) Japanese meaning | Kotomora
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だ
。
That store's advertisement is false advertising.
His kindness is a deceptive front; he has an ulterior motive.
Kanji 頭 head, counter for large animals Related words 看かん 板ばん 倒だお れ Also means something that looks good on the surface but is disappointing in reality, but 看板倒れ is more about a person or thing not living up to its reputation, while 羊頭狗肉 emphasizes intentional deception.
Etymology From a classical Chinese story: a butcher hung a sheep's head to attract customers but sold dog meat. The phrase entered Japanese as a yojijukugo.
