noun
Honorific term used to refer to someone else's name, often in formal writing or polite requests (e.g., 芳名録, 芳名帳).
ご芳名をこちらにお書きください。
Please write your name here.
芳名録に署名をお願いします。
Please sign the guest book.
noun
Refers to a person's honorable reputation or good standing. Often used in set phrases like 芳名を汚す (to tarnish one's good name).
彼は不正によって芳名を汚した。
He tarnished his good name through misconduct.
Compound of 芳 (fragrant, good) and 名 (name). The kanji 芳 carries a sense of excellence or virtue, giving the word its honorific and positive connotations.