裏うら番ばん組ぐみ

noun

competing program in the same timeslot; counterprogram

Refers to a TV or radio program scheduled opposite another station's program, often as a competitive counterprogramming strategy.

• 裏うら番ばん組ぐみに人にん気きドラマが始はじまったので、視し聴ちょう率りつが下さがった。

  A popular drama started as a competing program in the same timeslot, so our ratings dropped.

• あの局きょくはいつも裏うら番ばん組ぐみに強つよいバラエティをぶつけてくる。

  That station always puts a strong variety show up against our program.