appeal; persuasive power
Used especially in marketing and advertising to describe how strongly a product, message, or advertisement attracts and persuades consumers.
This advertisement has strong appeal and attracted the interest of many consumers.
We revamped the packaging design to increase the product's appeal.
Compound of 訴求 (そきゅう, 'appeal, solicitation') and 力 (りょく, 'power, strength'). 訴求 itself is a Sino-Japanese word combining 訴 (そ, 'to appeal, sue') and 求 (きゅう, 'to seek, request').