語ご呂ろ

noun

sound of a phrase; euphony; flow of words

Refers to how a word or phrase sounds, especially its rhythm and ease of pronunciation. Often used when discussing memorable or catchy phrasing.

• このキャッチフレーズは語ご呂ろがいい。

  This catchphrase has a nice ring to it.

• 語ご呂ろを整ととのえるために言いい回まわしを変かえた。

  I changed the wording to improve the flow.

noun

wordplay; pun; play on words

Abbreviation of 語呂合わせ. Used for puns, rhyming games, or mnemonic phrases that play on similar sounds.

See also: 語呂合わせ

• 数すう字じを覚おぼえるのに語ご呂ろを考かんがえる。

  I come up with a wordplay to remember the numbers.

• その語ご呂ろはちょっと無む理りがあるね。

  That pun is a bit of a stretch, isn't it?