euphony; pleasant sound; catchiness
Refers to how good a word or phrase sounds when spoken, often in terms of rhythm, flow, or memorability. Commonly used when discussing slogans, names, or lyrics.
This catchphrase lacks a pleasant ring to it.
We decided on the company name with euphony in mind.
語呂合わせ is a pun or mnemonic based on similar sounds, whereas 語呂のよさ is about the inherent pleasantness of the sound.
Standard kanji spelling using よさ; the most common written form.
Alternate spelling using 良さ; less common but still encountered.
Compound of 語呂 (goro, 'sound or rhythm of a word') + の (possessive particle) + よさ (yosa, 'goodness'). The word 語呂 itself is of uncertain origin, possibly related to 転 (koro, 'rolling') or onomatopoeic roots.