noun
indirect bragging; humblebrag
Colloquial term, especially common on social media, for casually showing off something impressive while pretending it was unintentional.
Her post saying 'I'm too busy to even plan a trip' is totally indirect bragging.
SNSで高級レストランの写真を載せるのは、間接自慢になりがちだ。
Posting photos of fancy restaurants on social media tends to come across as indirect bragging.