noun
reputational damage from rumors; harm caused by misinformation
Refers to economic or social harm suffered by a business, region, or person due to unfounded rumors or false reports, often in the context of food safety scares or disaster-related misinformation.
原発事故の後、地元の農産物が風評被害を受けた。
After the nuclear accident, local agricultural products suffered reputational damage from rumors.
風評被害を防ぐために、正確な情報を発信することが重要だ。
To prevent damage from harmful rumors, it is important to disseminate accurate information.