adding of value; value enhancement
Business and economics term for making a product or service more valuable, often through differentiation, quality improvement, or branding.
This project aims to add value to agricultural products.
By adding value, you can escape price competition.
付加価値 is 'added value' itself, while 高付加価値化 is the process of making something high in added value.
Compound of 高 (high), 付加価値 (added value), and 化 (-ization).