noun, noun or participle which takes 'suru', intransitive verb
Refers to the act of giving a name, especially in commercial contexts such as product naming, company naming, or branding strategy. Often used as a noun or with する.
新商品のネーミングに苦労した。
We struggled with naming the new product.
この会社のネーミング戦
This company's branding strategy is very unique.